Saturday, December 22, 2012

sharks + mavericks

Hollywood is a scene. Actors, writers, producers, and directors all climbing the totem pole. Everyone is all about movies and entertainment and making a hard, cruel, living at it. There are really steep canyons. In between long sessions of editing, Internet surfing, labradoodle walking, ZERO DARK THIRTY watching, car riding, and future postulating, it was a +EV place to be.

Throughout the course of this project, many movie people have asked us the question "what audience are you targeting?" I have thought about this question a lot, really since the days of From Busto to Robusto, and have almost always come back around to the same conclusion: if we can recapture the energy and spirit of the online poker boom, and make it easy for poker players to support, we will find the bullseye. I think this past week was time well spent towards doubling down on that ideal. Leaving LA, we're in good shape: the final movie will be about the online poker boom of the 2000s (ldo), but it will be centrally focused on the evolution of poker and the professional poker player, embodied by three modern day pros: Tony Dunst, Martin Bradstreet, and Danielle Moon-Andersen. $$$

Yeah, yeah, that sounds great Jay but tell me something REAL!!! In early 2013 we will be launching a website where you'll be able to get more frequent updates (we have a lot of cool media to share) and information about the movie. Meanwhile, Taylor and I will continue to work on our distribution strategy. As soon as the movie is finished, we will be aggressively trying to get it in front of you. 

Heading North for Christmas (I get 2x presents, suckers!). Happy Chanukah, Merry Christmas, and Happy New Year!

bonus fortune cookie: strive to make 2013 > 2012. You will acquire new skills and find money on sidewalk.

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